DISCUSSION GUIDE · SIMON DUDLEY

The End of Certainty

How technological change and converging ideas can redefine market success—and make familiar answers unreliable.

Discussion questions

1. Which parts of our plan depend on the world staying the same?
2. What evidence would make us change our view?
3. Which alternative scenarios deserve attention before we commit?
4. What can we learn now that would reduce the risk of our next decision?

Next action

Evidence to check:

Owner:

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Decision this could change:

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This guide contains discussion prompts, not the book manuscript.