# Jason Moss — B4Obvious show notes

Jason Moss joins Simon Dudley to explore how customer requests can reveal a different problem—and how that insight helped shape Logitech MeetUp. From AMD and E Ink to Q-SYS and Acuity, their conversation follows the technical, commercial and leadership decisions that only looked obvious afterwards.

## Conversation topics

- Knowing which plates can fall
- Introducing Jason Moss and his role at Acuity
- Rural California and choosing computer science at UC Davis
- Discovering a better fit between technology and business
- AMD and the technical sales engineering programme
- Cold calling, rejection and the career rungs AI may remove
- The HP account and a manager willing to challenge convention
- Moving from quarterly sales targets into marketing
- E Ink, the Kindle and building a publishing ecosystem
- Creating business value versus capturing the rewards
- Joining Logitech and finding the original job had changed
- OEM economics and the Cisco relationship
- Building Logitech’s enterprise collaboration business
- The BCC950 and the challenge to dedicated video hardware
- Consumer cameras and changing video conferencing economics
- Winning acceptance in the AV industry
- MeetUp and the real problem behind longer cable requests
- Joining QSC just before the pandemic
- Focus and leadership during the pandemic
- Q-SYS and the value of high-impact spaces
- Why customers want fewer AV systems to manage
- Acuity and connecting building operations with experience
- Channels, shared visibility and IT responsibility
- The next structural shift in building systems