Your Strategy Needs a Business Model That Can Deliver It
Revisiting the gap between a confident strategy and the commercial model expected to deliver it.
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The Death of Good Cameras: What I Got Right, and What I Oversimplified
Revisiting a 2015 argument about smartphone photography, convenience and the survival of dedicated cameras.
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Cisco, Acano and the Trouble With Declaring the Future Settled
In 2015 I wrote about Cisco buying Acano. Looking back, the interesting part is where the argument held up—and where I made it rather too tidy.
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Your Video Bar Still Works. Its Software Clock May Have Other Ideas.
A five-to-seven-year hardware plan is only credible if software support reaches the same finish line. MDEP helps, but the badge is not the guarantee.
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Where Does the Ecosystem Shift Leave the AV Specialists?
Q-SYS, Barco, Biamp, Sennheiser and specialist suppliers have different routes into the platform era. Shared foundations can expand opportunity—and shift bargaining power.
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The Best Video Bar May No Longer Be the Winning Product
MDEP can help vendors build better ecosystems while making their foundations less distinctive. The winning offer is increasingly the room that works over time.
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MDEP or Windows? Choose the Room Before Choosing the Religion
Appliance simplicity and Windows flexibility both have value. The right meeting room platform depends on capabilities, operating effort and lifecycle—not loyalty.
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Microsoft Beneath the Meeting Room: Dominance, or Something More Complicated?
Microsoft can gain influence beneath competing meeting services. The future hinges on practical customer freedom, not just the number of hardware brands.
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Rally Bar 2: Logitech Takes a New Route Along a Familiar Road
MDEP and CollabOS can coexist. Logitech's latest move follows a broader industry path—but its differentiation must still be earned above the foundation.
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Your Meeting Rooms Run Android. Unfortunately, That Doesn't Tell You Enough.
Android appliances simplified meeting rooms—but left AV managers navigating different firmware, upgrade paths and support commitments. Can MDEP change that?
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Jason Moss on Logitech MeetUp and How to Recognise Industry Change
Jason Moss joins Simon Dudley to discuss Logitech MeetUp, AMD, E Ink, Q-SYS and the leadership lessons behind recognising industry change.
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Why certainty feels so convincing
We tend to assume that confidence is produced by knowledge. Sometimes it is. Sometimes it is produced by personality, incentives, incomplete information or the pleasant absence of anyone checking.
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The Useful Delusion: Why Ambition Needs Humility
Success is usually explained in one of two ways.
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The Spinach Test
Most executives say they want people who will tell them the truth.
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The Future of AV Is Human, Not Technical
There is a familiar type of technology presentation in which the presenter arrives with 42 slides and a quiet determination to use every one of them.
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A career built from useful detours
Dan Freeman’s career does not resemble a ladder. It looks more like a workshop bench: several projects underway, tools borrowed from unrelated disciplines and at least one component whose original purpose has become irre
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AI Changes the Possibilities, Not the Organisation
AI creates little value if organisations keep working in exactly the same way. Lessons from Julian Phillips on redesigning work, protecting innovation, and finding a defensible strategy.
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